Designing a Conceptual Model of Sustainable Competitive Advantage in Iran's National Petrochemical Company

The present qualitative study aimed to offer a model to gain sustainable competitive. Using purposive sampling, the study ran semi-structured interviews with 17 elites in Iran National Company of Petrochemical industries and other active companies in petrochemical industry. Collected data were then analyzed through directional content analysis in ATLAS.ti 8. Finally, the intended conceptual model was designed with the mediation of dimensions such as social capital, human capital, knowledge management, innovative working behavior, intellectual (relational) capital, and organizational citizenship behavior. The study indicated that to achieve sustainable competitive advantage, positive psychological capital plays a pivotal role in other capitals related to human resources. Thus, creating a data bank of positive psychological capital of staff and strategies of developing human resources can substantially contribute to a dynamic capability to gain sustainable competitive advantage.